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e-dreams
e-dreams êê ½ Stars Not Rated
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Reviewed by Shelley Cameron
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Easy come easy go
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Director : Wonsuk Chin
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This documentary captures the meteoric rise and fall of Kozmo.com, the internet company founded by Yong Kang and Joseph Park. From its inception described by Park as a eureka moment when he ordered a book online from Amazon.com and realized he then had to wait four days until it arrived. Why didn't he just walk over to Barnes and Noble and be reading it within the hour? Why, indeed? The idea intensified from there to an internet service that would deliver anything, from a video to a double decaf, skim latte, by bicycle messenger to busy urbanites whose most basic and unfailing skills are clicking and dialing. Director Wonsuk Chin's camera follows Kang and Park in their enthusiastic frenzy to raise venture capital, find offices, hire people and move on as quickly as possible to an IPO.
This story is very similar to last year's Start up .com about another .com, although Kozmo got farther along the line. They were actually delivering the product, even if the employees were not getting regular paychecks, before crashing and burning in 2000. The stakes were higher as a $150 million deal was struck with Starbucks and another large pact with Amazon. The company grew from a few employees in 1998 to 4,000 in the spring of 2000. Park is on camera much of the time and his tenacity and energy cannot be doubted.
The son of Korean immigrants, the hope to make good in the land of opportunity was learned in childhood. In the end though, it feels like these guys played too many video games as children and were confused about the difference between scoring the highest points with play money and running a viable company. Chin's view is a little too cool and distant to make us much care.
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